Unprecedented Sales Growth for Volvo in 2023
January 09 2024,
Volvo Car Canada has reached a new pinnacle in its sales history, with an outstanding 25% growth in 2023, culminating in the sale of 12,865 vehicles. This record-breaking performance underscores the brand's increasing popularity in the Canadian automotive market.
Recharge Series: Leading the Electric Revolution
A significant contributor to Volvo's success has been the surge in sales of its Recharge series, which includes fully electric and plug-in hybrid vehicles. These models represented 35% of total sales, a notable increase of 30% from the previous year. The sale of over 4,000 Recharge vehicles in 2023 marks a critical step in Volvo's journey towards a fully electric future.
Looking Ahead: 2024's Exciting EV Lineup
Volvo Car Canada is not resting on its laurels. For 2024, the company is set to launch two new fully electric vehicles: the Volvo EX90, a spacious seven-seat flagship SUV, and the Volvo EX30, the brand's compact SUV. These models are expected to be at the forefront of electric vehicle technology and design.
Innovative Retail and Customer Experience
2023 also saw a 40% increase in Volvo's online sales in Canada, a trend anticipated to continue with the One Price Promise sales model. This strategy offers a hassle-free, transparent shopping experience, appealing to the modern consumer's desire for simplicity and clarity, both online and in physical stores.
Sustainable Retail Initiatives
The launch of the Volvo Retailer Sustainability Experience (VRSE) facilities highlights Volvo's commitment to sustainability. These retail outlets which opened in 2023, are not only eco-friendly but also set new standards in sustainable automotive retail.
Matt Girgis, President of Volvo Car Canada, expressed his satisfaction with the year's achievements. "We are proud of the strides we’ve made as a company this year, from enhancing the customer experience to working towards our ambitious electrification goals while setting sales and performance records,” he stated. Girgis also acknowledged the support of Volvo's retail partners and customers, who have been pivotal in the company's continued growth and success.
